Tag Archive | physical inactivity personas

Using Technology to Get Kids Active

Technology is a big part of kids’ lives these days, from the classroom to playtime. But the digital revolution hasn’t yet become mainstream in kids’ sports and exercise. Especially for kids who don’t like moving, you have to wonder: could there be a better way to use technology to inspire kids to get active?

Right now, youth exercise is pretty closely correlated with traditional youth sports teams. That makes sense because, in the United States, 75% of boys and 69% of girls play organized sports. But what about those other kids, the 25% of boys and 31% of girls who don’t participate in sports teams? Right now, we don’t have many good options to cater to these kids and get them moving. Moreover, even if a kid participates in sports when they are younger, they don’t always stick with the team when they get older. This video by the Women’s Sports Foundation makes a compelling and scary case for why girls, in particular, keep leaving the game.

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