Tag Archive | lifestyle diseases

Why Zamzee Focuses on Getting Kids Active (it’s about more than obesity)

Zamzee is a game that gets kids moving: our goal is to fight sedentary behavior by making physical activity more fun for kids. But you might be curious about why Zamzee doesn’t focus on weight or BMI, or help families count calories. That’s a really good question, which we’ve thought a lot about. Here’s why we’ve chosen to focus on physical activity, not just obesity.

Over and over again, new research shows that being physically active is one of the best things you can do for your health – both now, and as a preventative for your future well-being. We know that physical inactivity is bad for you. But did you know that physical inactivity causes 6-10% of all deaths caused by heart disease, type 2 diabetes, breast and colon cancer?1 Yep, it’s the truth. The World Health Organization says that physical inactivity is the fourth leading risk factor for death, and The Lancet attributes physical inactivity to 5.3 million deaths per year globally.2 And we all know that physical inactivity can be a contributing factor to obesity. Continue reading

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