Ilan moved enough to earn 18,000 Zamz and get a Wii!
One of the most exciting parts about getting a new Zamzee is the realization that you can earn a free Wii or Xbox by collecting Zamz. Rewards are a crucial part of Zamzee’s game design to get kids moving. This type of extrinsic motivation inspires kids to make a behavior change and kickstarts their physical activity. As they work towards their extrinsic reward (whether it’s a small plush toy or a Wii), Zamzee fosters kids’ intrinsic motivation by making moving fun and social. The end result is kids get in the habit of being physically active. It’s an approach grounded in Deci and Ryan’s theory of behavior change and HopeLab’s research on Zamzee, which is why we know it works.
All that being said, every now and then it’s nice to meet a real user that’s benefited from Zamze. Ilan C., a Zamzee user from Greenfield Hebrew Academy, is the latest Zamzee user to receive a Wii for all his moving. We interviewed Ilan and his parents to find out just how Ilan earned a Wii, and how you can, too!
Zamzee: Hi Ilan! Congratulations on getting a Wii! Tell us, how long were you working towards earning the Wii?
Ilan: I was working toward the Wii for about 6 months.
Zamzee: Wow! That is a really long time and a LOT of moving! How did you stay active to earn enough Zamz?
Ilan: I did baseball, football and I rode my bike, took walks and ran too. My favorite activities are playing outside with my dad and riding my bike.
Zamzee: How does it feel to have earned the Wii after 6 months of moving? Continue reading →
Does your son like videogames more than shooting hoops outside? And maybe your daughter would rather chat with friends than practice soccer. Or vice versa. That’s okay. Many kids don’t enjoy participating on competitive sports teams. But research shows that kids who are more physically active enjoy better social, emotional and physical health – whether or not they’re “on the team.”
Here are 5 ways Zamzee makes exercise fun for kids who don’t love sports.
1. Zamzee lets kids earn rewards for moving. And any movement that gets your heart racing counts – dancing, skate boarding, playing tag with friends – even if you’re not a star athlete or a jock. On zamzee.com kids get to pick rewards to work towards, like gift cards or popular toys. This incentive makes it easier for kids to overcome the initial hurdle to get their bodies moving. Receiving a package in the mail from Zamzee for accomplishing a movement goal is motivating and fun.
Starting something new – like regular physical activity – is hard. In fact, the only thing harder than starting something new may be sticking with it. When it comes to getting kids and teenagers moving more, the challenge isn’t getting them off the couch just once; the real challenge is making physical activity a part of their daily lives.
It’s critically important that we find creative new ways to get kids moving more. In July, leading British medical journal “The Lancet” published research asserting that physical inactivity causes 6-10% of deaths from major NCDs (non-communicable diseases), such as type II diabetes, heart disease, and breast and colon cancers. The research linked exercise to mental wellbeing, too. Exercise fosters everything from improved sleep patterns and reduced stress, to stronger relationships, social connectedness and a sense of purpose and value. 
Opportunities for kids to engage in regular physical activity are often centered around youth sports. But joining a youth sports team can be a big, scary leap for kids who may be more accustomed to playing video and computer games than moving the ball down the field. Just think: kids can play videogames in the comfort and security of home, without an audience of peers watching. Game engineers design for player psychology, with just the right combination of challenges and motivators to ensure a player feels competent and successful when playing. Players advance at their own speed. Knowledge gained through failure – say, using a huge sling shot to catapult an angry bird into a green pig in a pyramid but missing the mark only just slightly – can be directly applied towards a second chance, where success is that much more likely. So the question is: what if we could use the tricks of game design to help kids who aren’t sporty experience physical activity in fun way that’s more similar to gaming, and thence less intimidating?
It can be hard for kids – and families – to make physical activity a regular part of daily life.. But the right amount of incentives can help make physical activity both rewarding and fun.
The truth is, kids do all sorts of fantastic things spontaneously, without being rewarded for it. One morning, for example, they might declare they want to be the next JK Rowling – and then spend hours writing stories. For parents, it can be particularly encouraging to see kids remain dedicated to a worthwhile task, an important life skill for any of us.
The question is: How can we foster this type of intrinsic motivation, the impulse and determination to continue just because something feels right, to help establish patterns of healthy behavior, like regular physical activity?